Thursday 14 November 2013



Bridal Trousseau Packaging


Today, packaging is almost as important as the gift itself! And for events as special as weddings, packaging takes on a whole new dimension.  One of the most important part of a bride’s preparation for her new life is her wedding trousseau.  A wedding trousseau consists of new outfits (including a variety suited for every possible occasion), jewellery, toiletries, cosmetics, bed linen and much more…  Trousseau packaging is the art of packaging each of these items in a specialized, ceremonial manner, enhancing the beauty of each article that the trousseau comprises of. Apart from the trousseau, there are also gifts to be given to members of the bride’s to-be family. Traditionally, articles for the bridegroom’s family are given in quantities like 11, 21, 51, 101 or 201 which are considered auspicious.  Each of these can also be packaged or wrapped in a unique manner, according to a theme or a colour. 

There is in fact an entire art to unique trousseau packing….  Golden thaals made of hardboard with edges fringed with sequins, stone studded boxes, mirror platters with bead work, embroidered saree bags and boxes, jewellery boxes, ring ceremony platters, decorative shagun envelopes, special fruit baskets and mithai boxes are just a few items that have become a basic part of trousseau packing….  Unique designs for trousseau packing add a personalized touch to the gifts, showing the love and care which each item was bought with. In fact, all the hard work which goes into selecting the best gifts and trousseau items can go unnoticed if they are not packed and displayed properly! Large decorative items like trays etc. can even be rented for this purpose. Once the packing is complete, often a special function is held where all the trousseau items are displayed for guests to see. This is a moment of great pride for the bride’s family…

Today, trousseau packaging has caught on as a popular profession and is undertaken not just by housewives, but by professional wedding planners, decorators and others as well.  

To avail of our unique trousseau packaging services, drop us a line at mail@secretwardrobe.in or call us at 022-65293067 for more info.